TEHRAN – In a recent announcement, Minister of Cultural Heritage, Tourism, and Handicrafts, Ezzatollah Zarghami, revealed a noteworthy surge in tourism over the past two years in Iran.

During a meeting on the sildeline of the 17th Iran International Tourism and Related Industries Exhibition 2024 (TITE), Zarghami underscored key initiatives set to elevate Iran’s tourism standing, including the identification of suitable lands for tourism development, installation of tourist signs, launch of targeted tourism campaigns, and the facilitation of opportunities and investments under the comprehensive urban development plan overseen by municipal authorities.

Applauding the collaborative efforts, Zarghami specifically acknowledged Tehran municipality's vital role and emphasized the imperative need for increased financial allocations to fortify tourism infrastructure.

The minister delved into the strategic importance of considering people's needs and ensuring visitors feel a genuine connection to the city. Zarghami emphasized that fostering a tourist-friendly environment is pivotal, asserting that there is no alternative but to fortify tourism. He backed this claim with concrete evidence, citing substantial growth achieved in the sector over the past two years.

Expanding on the collaborative efforts, Zarghami commended various stakeholders for their contributions to creating a positive environment for both local and international tourists. The minister expressed gratitude not only for financial support but also for the synergy among governmental bodies, private enterprises, and the broader community.

Looking ahead, Zarghami provided insight into the strategic vision for Tehran's tourism growth. He highlighted the importance of comprehensive urban development plans, integrating physical infrastructure, cultural elements, and recreational offerings. The minister envisioned Tehran as a leading hub for cultural exchange and immersive tourism experiences, with the government committed to fostering a welcoming atmosphere for visitors through innovative approaches.

Moreover, Zarghami suggested the integration of technology to enhance the overall tourism experience. He proposed the implementation of digital solutions, including interactive maps and virtual tours, to cater to the preferences of modern tourists and position Tehran as a forward-thinking and technologically advanced destination.

The 17th Iran International Tourism and Related Industries Exhibition 2024 kicked off at the Tehran International Permanent Fairground on February 12. This three-day-long exhibition is considered Iran's premier tourism industry event and seeks to not only showcase the tourism potential of the Iranian capital but also extend a warm welcome to enthusiasts and professionals in the field of tourism.